What time is it
Mister Miss Wolf? It’s time for me to introduce to you a breakthrough to one of North America’s somewhat major retail brand. Although I’m not the most devoted fan of GUESS to call myself a “shopper,” I was pretty thrilled and proud to hear the latest news on their concept, design and approach! The cute, shy and typical “girl next door” actress Shin Se Kyung has been selected to be the “celebrity muse” to represent GUESS WATCHES for the new year coming!
“GUESS Watches has been continuously utilizing global models for its advertisement campaigns, but this is the first time that a Korean representative celebrity model has been chosen.” – Guess Representative
For those who aren’t too familiar with the actress, she has been featured in various films and Korean dramas of all genres though at times I really don’t know why but, nonetheless, je pense you can expect her to represent GUESS WATCHES tastefully in the upcoming year!
“Shin Se Kyung was thought of first as the one who can express the ‘GUESS Watches’ brand concept, ‘Young, Sexy, Adventurous’, the best and was unanimously chosen as the Korean muse.” – Guess Representative
Honestly though, I have to say that I’m pretty intrigued by how GUESS has “stepped it up” with their style and versatility. In the past, there was little to a “hell-no” chance of ever wanting to shop there, mainly because their reputation, style and concept cried a little too much desperation of “look at me, I’m sexy.” But, nowadays (well, two years or so to be exact), I’m really starting to like some of their stuff! Although I have yet to completely won over by GUESS to be considered a “shopper” – but then again, who knows. Perhaps I have yet to find the right store where the sales staff aren’t completely “too cool to help.”
In a nutshell, who knows, maybe by adding some diversity (specifically KOREAN) will help me open my fashion-mind into the world of appreciating GUESS and GUESS WATCHES – and I won’t be as stubborn to welcoming some new pieces into closet. I’m looking forward to seeing the campaign and to see what else GUESS WATCHES will come up with!
Congrats to Shin Se Kyung.